We often get questions from prospective authors about what we will do to market their titles. And while even the best publishing company for new authors has a vested interest in selling books, marketing is truly a team sport. We view marketing as a partnership with our authors, and it really doesn’t work any other way. Many times, authors believe that being published is all you need…but there’s way more to it than that. Yes, publishing companies offer wide and broad distribution, making your title available across the internet, to local retailers, and across the world. But bringing the title to life for your specific readers…garnering your specific following and followers (social media, anyone?)…and spending time developing your own personal brand as an author are key to successfully selling your titles. There are lots of ways to skin this cat and simple keyword searches will lead you to easy-to-use website builders with awesome templates that will allow you quickly put up a simple but effective site. As an author, all you need is a voice – and you already have that. Just remember, simple is best. You may already use social media platforms like Facebook, Twitter, and Pinterest for your personal life. If so, it’s not a big leap to create a second presence for your author persona. Register a new email address, keep the content informative, educational, and personal to you and your unique brand, and you will gain followers. All of this is to say that while a publishing company can and should be helping to sell your titles, it doesn’t work without your committed involvement as an author. So get out there and sing your own praises!
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