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Sing your own praises!

3/30/2016

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We often get questions from prospective authors about what we will do to market their titles. And while even the best publishing company for new authors has a vested interest in selling books, marketing is truly a team sport. We view marketing as a partnership with our authors, and it really doesn’t work any other way. Many times, authors believe that being published is all you need…but there’s way more to it than that. Yes, publishing companies offer wide and broad distribution, making your title available across the internet, to local retailers, and across the world. But bringing the title to life for your specific readers…garnering your specific following and followers (social media, anyone?)…and spending time developing your own personal brand as an author are key to successfully selling your titles. There are lots of ways to skin this cat and simple keyword searches will lead you to easy-to-use website builders with awesome templates that will allow you quickly put up a simple but effective site. As an author, all you need is a voice – and you already have that. Just remember, simple is best. You may already use social media platforms like Facebook, Twitter, and Pinterest for your personal life. If so, it’s not a big leap to create a second presence for your author persona. Register a new email address, keep the content informative, educational, and personal to you and your unique brand, and you will gain followers. All of this is to say that while a publishing company can and should be helping to sell your titles, it doesn’t work without your committed involvement as an author. So get out there and sing your own praises! 
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©2015-2025 IngramElliott, Inc.
  • Welcome
    • About
  • Film & TV
  • Titles
    • A Call to China
    • Benny Moon: Racing the Medicine Wheel
    • Benny Moon Eats Dirt
    • Benny Moon Saves the Standing People
    • Between the Ocean and the Stars
    • The Button Collector
    • Clown William
    • Clown William and the Lincoln County War
    • Clown William and the Wind of Vengeance
    • The Cornbread Letters
    • Crooked Lines
    • First Line of Defense
    • Highlights of Palmistry
    • Hungry
    • Indian Country
    • Island Whispers
    • JuJu Justice
    • Medicine Hat Moments
    • Ms. Mulligan and the Enchanted Ice Cream
    • Mystery Muffin & Soda Pop Slooth: The Legend of Mr. Creepy
    • Mystery Muffin & Soda Pop Slooth: The Ghost of Crippler's Creek
    • Path of the Half Moon
    • Courses of the Cursed
    • Merging Paths
    • Surrender
    • TimeLock
    • TimeLock 2: The Kyoto Conspiracy
    • The Timestream Verdict
    • Whispers on the Wind
    • WWCC Heroes: Pablo's Adventure
    • WWCC Heroes
  • Submissions
  • News & Updates
  • Shop
    • IE Merch Mall
    • Amazon
    • Barnes and Noble
  • Contact