As we’ve discussed before, your author brand is crucial to your success as an author. A huge part of this brand is marketing. Your content, social media, and overall marketing strategy are all critical components of you and your book's presence to readers and potential fans. But sometimes it can seem like a lot to manage, right? What if we told you that you didn’t actually have to do it all on your own?
What is a virtual assistant and how can one help me as an author?
Having a virtual marketing assistant is useful on all fronts of the marketing side of your brand. A virtual marketing assistant can do things like reach out to book bloggers and influencers for reviews, create newsletters to go out to your readers, and create content and manage your social media. This doesn’t necessarily mean that you won’t have a hand in the marketing side of things, but it will significantly alleviate the pressure on you to perform all marketing tasks on your own.
Make a list of tasks you want help with
Ideally, once you hire a virtual assistant, you will create a list of tasks for him or her to perform. This list will, of course, vary from author to author. It’s important to know what tasks you want your virtual assistant to accomplish before you even search for one to ensure that you hire exactly who you’re looking for.
Some things to consider putting on the list could be:
A good way to determine what to have your virtual assistant work on is to make a list of things you either dislike or avoid and things that don’t really need your direct input. By doing this, it frees you up to work on the things that do need your direct input – like edits to your manuscripts, important meetings, and speaking engagements. A clear idea of what you want your virtual assistant to do makes it easier on both of you moving forward.
Budget to fit your needs
Virtual assistants typically operate as freelance contractors – similar to graphic designers or marketing specialists. When you hire one, you’ll typically pay somewhere between $10-$25/hour, depending on the virtual assistant’s skill level and experience (some may cost more but if you keep searching, you'll find the right fit). This makes it easy for you to stay within a budget, because a virtual assistant will work within the budget you set. For example, if you have a budget of $150 and you find a virtual assistant who charges $15/hour, you can request 10 hours of specific tasks and know that you will stay within your budget and get done what needs to get done. You can also work with the freelancer to create a monthly budget for a specific number of hours. For example, you can hire someone to manage all your social media platforms by setting a set number of posts per week (say 1-3) across your platforms (say, Facebook, Instagram, and Twitter), and agreeing on a package prices with your freelancer (say, $150 per month for no more than 10 hours of time). It often helps to have a discussion with a potential freelancer about how they prefer to work, but the effort is worth it!
How to find a virtual assistant
So now that you have a general idea of what a virtual assistant is and how they can help you with the marketing side of your job, you might be wondering how to find one! There are several different ways to find a virtual assistant, but we’ll give you tips on some of the easiest ways.
Start with a simple Google search. Searching “Virtual Marketing Assistant United States” will yield different companies through which you can hire a virtual assistant. Of course, not every company will be a perfect fit, so you’ll need to set aside some time to look through the list of companies and search by the set of skills you’re looking for to find the perfect virtual assistant for you.
A popular site to hire freelancers through is Upwork. If you visit their website, there is an option on the homepage to find a freelancer in the “Admin Support” field. You can then select the “Virtual/Administrative Assistance” option.
Another great way to find a virtual assistant or social media manager is through LinkedIn. You can search for local people in your network with expertise specifically in social media and marketing, content creation, or managing your schedule, if that's what you need.
Belay services offers website and social media specific support as well. Learn more on their website about how to work with their assistants.
Take the time up front for future success with your VA
Although it may take some extra time up front to sit down and come up with a game plan for hiring a virtual assistant, it will save you time in the long run. Hiring a virtual assistant is a great way to prevent yourself from burning out on the tasks you don’t enjoy as much about your job. If, after reading this, you’re interested but still unsure if a virtual assistant is the best option, remember that you can start small! Try hiring a virtual assistant for just one or two small tasks at first to ease yourself into it, and then go from there. There’s no exact formula for what your virtual assistant needs to do, so you have the freedom and liberty to craft it to what you need specifically. With a little research, patience, and open-mindedness, you may find exactly what you're looking for to help boost and maintain your author platform.
Author Robin Elno is on tour! Robin's latest installment in the award-winning Clown William series will be touring review blogs from February 3 - 28. IngramElliott Publishing is very excited to be partnering with Premier Virtual Author Book Tours on several stops at prominent book bloggers around the globe. The tour features reviews, excerpts, and exclusive interviews with Rob
You can follow Robin's Tour Schedule and enter a giveaway at Virtual Author Book Tours.
About the book
.A gunfighter with Tourette’s and a quick draw . . . Book three in the award-winning Clown William series finds William on the run. William blames Jesse Evans for starting this violent life and wants to pay him back, but first he must stop the bounty hunters on his trail and defeat his own internal tornado—before becoming a victim.
About the author
Robin Elno is a retired army colonel, semiretired psychiatrist, and full-time author. He lives in San Antonio, Texas, where he is an active member of the San Antonio Writers' Guild. Elno’s Clown William series was inspired by the work of neurologist Oliver Sacks, who wrote about the unusual speed and accuracy often displayed by people with Tourette’s syndrome. Intrigued by the idea that strengths can rise from differences, Elno created the unique and compelling character of William. Elno’s novels are often set against true historical backdrops like the Wild West.
We've talked much in our blog about the importance of social media and building an author platform through an online presence. As the leaves change color, consider changing your approach as well. It can be a challenge to make time to keep up online presences but as the leaves go on falling, the world of social media goes on spinning. We get feedback from partners all the time on how important it is that an author have a strong presence online when searched for. An author's social media platforms are used in marketing programs, book awards programs, blog tours and reviews, and even purchasers can find you if you put yourself out there where you can be found.
This fall, we encourage all authors to take a fresh look at their platforms by following three simple steps.
Even if you are not a pro at this, what matters is that you stay active. It really is about connecting to other people which may include other authors, readers and fans, or groups that you are interested in.
A few pro tips
Lastly, if you don't have the desire, interest, or time in doing all of this, search for and hire a virtual marketing assistant to help you do all these things . . . and it won't break the bank! You can specify marketing assistants or social media assistants and hire someone to help build your brand, keep your sites fresh, and work with you on connecting to followers. Search on LinkedIn or Google for people in your area (if you want someone local) or work with people around the globe offering their services. You can also find students at local colleges that may be interested in the job or just through people you know and already work with. Ask around!