As we’ve discussed before, your author brand is crucial to your success as an author. A huge part of this brand is marketing. Your content, social media, and overall marketing strategy are all critical components of you and your book's presence to readers and potential fans. But sometimes it can seem like a lot to manage, right? What if we told you that you didn’t actually have to do it all on your own?
What is a virtual assistant and how can one help me as an author?
Having a virtual marketing assistant is useful on all fronts of the marketing side of your brand. A virtual marketing assistant can do things like reach out to book bloggers and influencers for reviews, create newsletters to go out to your readers, and create content and manage your social media. This doesn’t necessarily mean that you won’t have a hand in the marketing side of things, but it will significantly alleviate the pressure on you to perform all marketing tasks on your own.
Make a list of tasks you want help with
Ideally, once you hire a virtual assistant, you will create a list of tasks for him or her to perform. This list will, of course, vary from author to author. It’s important to know what tasks you want your virtual assistant to accomplish before you even search for one to ensure that you hire exactly who you’re looking for.
Some things to consider putting on the list could be:
A good way to determine what to have your virtual assistant work on is to make a list of things you either dislike or avoid and things that don’t really need your direct input. By doing this, it frees you up to work on the things that do need your direct input – like edits to your manuscripts, important meetings, and speaking engagements. A clear idea of what you want your virtual assistant to do makes it easier on both of you moving forward.
Budget to fit your needs
Virtual assistants typically operate as freelance contractors – similar to graphic designers or marketing specialists. When you hire one, you’ll typically pay somewhere between $10-$25/hour, depending on the virtual assistant’s skill level and experience (some may cost more but if you keep searching, you'll find the right fit). This makes it easy for you to stay within a budget, because a virtual assistant will work within the budget you set. For example, if you have a budget of $150 and you find a virtual assistant who charges $15/hour, you can request 10 hours of specific tasks and know that you will stay within your budget and get done what needs to get done. You can also work with the freelancer to create a monthly budget for a specific number of hours. For example, you can hire someone to manage all your social media platforms by setting a set number of posts per week (say 1-3) across your platforms (say, Facebook, Instagram, and Twitter), and agreeing on a package prices with your freelancer (say, $150 per month for no more than 10 hours of time). It often helps to have a discussion with a potential freelancer about how they prefer to work, but the effort is worth it!
How to find a virtual assistant
So now that you have a general idea of what a virtual assistant is and how they can help you with the marketing side of your job, you might be wondering how to find one! There are several different ways to find a virtual assistant, but we’ll give you tips on some of the easiest ways.
Start with a simple Google search. Searching “Virtual Marketing Assistant United States” will yield different companies through which you can hire a virtual assistant. Of course, not every company will be a perfect fit, so you’ll need to set aside some time to look through the list of companies and search by the set of skills you’re looking for to find the perfect virtual assistant for you.
A popular site to hire freelancers through is Upwork. If you visit their website, there is an option on the homepage to find a freelancer in the “Admin Support” field. You can then select the “Virtual/Administrative Assistance” option.
Another great way to find a virtual assistant or social media manager is through LinkedIn. You can search for local people in your network with expertise specifically in social media and marketing, content creation, or managing your schedule, if that's what you need.
Belay services offers website and social media specific support as well. Learn more on their website about how to work with their assistants.
Take the time up front for future success with your VA
Although it may take some extra time up front to sit down and come up with a game plan for hiring a virtual assistant, it will save you time in the long run. Hiring a virtual assistant is a great way to prevent yourself from burning out on the tasks you don’t enjoy as much about your job. If, after reading this, you’re interested but still unsure if a virtual assistant is the best option, remember that you can start small! Try hiring a virtual assistant for just one or two small tasks at first to ease yourself into it, and then go from there. There’s no exact formula for what your virtual assistant needs to do, so you have the freedom and liberty to craft it to what you need specifically. With a little research, patience, and open-mindedness, you may find exactly what you're looking for to help boost and maintain your author platform.
Author Robin Elno's latest installment in the award-winning Clown William series enjoyed a successful virtual blog tour throughout February. IngramElliott Publishing partnered with Premier Virtual Author Book Tours for several stops at prominent book bloggers around the globe, including reviews, excerpts, and exclusive interviews with author Robin Elno. Thanks to our reviewers and fans everywhere for their tremendous support for Clown William and the Wind of Vengeance!
Enjoy the reviews below as well as two special author interviews hosted by International Book Promotion and Teddy Rose Book Reviews.
Praise for Clown William and the Wind of Vengeance
The story is highly spectacular, with the author taking his time in matters of character development with his writing being so vivid and well researched. Elno paints a vivid landscape that transports the reader. For western fiction literature lovers, Clown Williams is an outstanding masterpiece which is not only worth your time but also deserves a place on your shelf.
-Gud Readers review, Goodreads
We've talked much in our blog about the importance of social media and building an author platform through an online presence. As the leaves change color, consider changing your approach as well. It can be a challenge to make time to keep up online presences but as the leaves go on falling, the world of social media goes on spinning. We get feedback from partners all the time on how important it is that an author have a strong presence online when searched for. An author's social media platforms are used in marketing programs, book awards programs, blog tours and reviews, and even purchasers can find you if you put yourself out there where you can be found.
This fall, we encourage all authors to take a fresh look at their platforms by following three simple steps.
Even if you are not a pro at this, what matters is that you stay active. It really is about connecting to other people which may include other authors, readers and fans, or groups that you are interested in.
A few pro tips
Lastly, if you don't have the desire, interest, or time in doing all of this, search for and hire a virtual marketing assistant to help you do all these things . . . and it won't break the bank! You can specify marketing assistants or social media assistants and hire someone to help build your brand, keep your sites fresh, and work with you on connecting to followers. Search on LinkedIn or Google for people in your area (if you want someone local) or work with people around the globe offering their services. You can also find students at local colleges that may be interested in the job or just through people you know and already work with. Ask around!
When it comes to Goodreads, the possibilities as an author are endless. We've talked much in the past about Goodreads as an essential tool for your author platform. (Read a couple of our past blog posts on Goodreads and other social media strategies here).
Goodreads is owned by Amazon and it's a true community of readers and librarians that take their reviews seriously! They are avid readers and writers and make it very easy to connect with others. As an author they offer amazing tools such as a Goodreads Author Profile where you can connect or create a blog, create a giveaway, and participate in a plethora of community groups tailored to various genres and interests.
One major way to use Goodreads well? Book giveaways.
But wait! First things first. It's critical that you spend some time creating a compelling Goodreads presence first. Goodreads makes it very easy to give and get reviews, update your author profile, create or link to an author blog, and connect with other readers and writers.
The more positive reviews you have, the more likely someone is to buy your book if they click on your ad. Spend the time necessary to establish this presence before spending the money necessary on advertising your book and you will be more likely see favorable results.
Let's talk about Giveaways!
Goodreads giveaways have been shown to dramatically increase book sales, and they’re so simple! They come in two options – standard or premium. Read all the detail here and get the quick notes below!
A standard giveaway will cost you $119, no matter how many books you give away within it. Everyone who enters will add your book to their Want-to-Read list, all of your followers and anyone who already has your book on their Want-to-Read list receive a notification of a new giveaway, Goodreads emails the winner of your giveaway reminding them to rate and review your book, and your giveaway is featured in the Giveaways section of the website.
A premium giveaway will cost you $599. You get everything from the standard giveaway, as well as premium placement on the Giveaways page. Additionally, Goodreads will send a message (that you create) to the entrants who don’t win, which could increase your book sales and build relationships with readers.
For the giveaway, you select the span the giveaway runs and how many copies you want to give away. As the author, it’s your responsibility to get your book to the winner in a timely manner and to cover the cost of shipping. While it will cost you less to give away one book, you will get more reviews from readers if you give away more.
You’ll want to make your giveaway description as attention grabbing as possible. Is it an autographed copy? Have you won any awards for it? Why should readers want to sign up to receive a free copy of this? Remember that they can simply check your book listing on the Goodreads site to read the synopsis of your book, so don’t make the only description!
Pro tip: If you schedule the giveaways for a few days in the future, you won’t lose any run time to Goodreads’s approval process. Also, if you select a short span for the giveaway (think 2-3 days), your giveaway will appear on both the newly listed and the ending soon pages, meaning you will get double the exposure at the same time!
A note about self-serve ads on Goodreads
Unfortunately, Goodreads is retiring their self-serve ad feature as of next month. They will focus on giveaways and other advertising opportunities. If you already have a self-serve ad funded and created you can still edit and run it through next February. These ads run (used to anyway) on a cost-per-click model. You set the budget, and your account gets charged for each click until the budget runs out.
Many authors who have used this service say not to plan on immediate results from your ads. However, after time, the momentum usually builds, and the more exposure the book gets, the more interest there is in it.
Check out your author dashboard for whatever new advertising opportunities Goodreads will roll out next or to manage anything current you have going on until February of next year.