For thrills and chills
For heroes and horses
For lovers of literature and romance
For young adults
For young readers
IngramElliott Publishing wishes you a wonderful holiday season.
"An excellent Western and one I would recommend to any reader even if this wasn't their usual fare."
This book just kept getting better as I read along. I can't rate or recommend this story highly enough! I had a blast reading it and, after it was over I found myself wanting more. Elno's plotting and pacing were skillful and talented. I never felt lost in the narration or like I wanted the story to hurry along at any point. William's quest to find and kill Jesse (in what some might call a gentleman's death match) encompasses the main premise of the book but it never dominated it, and I loved getting to know the side characters and their stories just as much as I loved getting to know William.
-Bookgirl 86, Goodreads Reviewer
I love a good Western, and this was a great one . . . I was instantly transported into William’s world. A world of gunfights, horses and lawlessness. Where a man’s word is his only currency and debts are expected to be paid in full—even if it means paying with your life.
-Bob D. guest review Teddy Rose Book Review Plus More
"Elno's writing was so strong and evocative and so pretty while also carrying what I consider to be the hallmarks of a great Western."
William was a main character that I sympathized with heavily. He had suffered a great deal but still had a strong moral center; an aspect that I thought was a really telling and enjoyable character trait. I love to see my heroes being actual heroes . . . The terse dialog, the gorgeous descriptions of barren and dry scenery, the thrilling action scenes, all of it was present and accounted for. And, as a reader, I felt like I wanted for nothing. Elno definitely nailed the setting and genre. I ate this book right up, reading it in only a few hours and now I can't wait for the next in the series!
-Betty Bee, Toot's Book Reviews
Clown William and the Wind of Vengeance, by Robin Elno, is a good-old fashioned western novel, with some twists. The main character, Clown William, a gunslinger, is on a vengeance hunt for Jesse Evans, for killing an associate. In some ways it reads like a Louis L' Amour novel, and I am big fan of L' Amour - who generally depicts his characters as having a strong sense of integrity, courageous and obstinate to a fault, and yet, who usually labor under the weight of other issues.
-Real Laplaine, Amazon author of Dead but Not Gone and Twilight Visitor
The Clown William novels by Robin Elno are a fantastic guilty pleasure. Part Western/part Thriller, the writing is tight, compelling, dramatic and at times even amusing and romantic. William is an excellent, complex character. He is a man who suffers from Tourette syndrome and, therefore, creates a very interesting and varied character . . .If this is an example of Robin Elno’s Westerns, color me intrigued. Without spoiling the ending of the book, I can’t wait to find out what happens next! This one should definitely be added to your ‘to read’ list, asap.
-Sol A. Bound 4 Escape Book Reviews
The book, Clown William and the Wind of Vengeance, as the title suggests, illustrates William’s change of mind in seeking revenge. The best part about this book is how the author has chosen to explore the dilemma of a character, making the plot of the book more complex and interesting . . . This is not like a typical Western historical book where the protagonist seeks revenge and kills the antagonist. How the author chose to explore the character made the book interesting as I think that we all have dilemmas and struggles in our lives as well. A 4 star for this book.
-Jas, International Book Promotion
“Clown William and the Wind of Vengeance” is a breath of fresh air."
Robin Elno has taken a genre that sometimes seems as dusty and worn down as the Old West itself and turned it around with a unique protagonist, some inventive plot threads, and a healthy dose of actual history. Moreover, it’s often an unpredictable book, as I found myself guessing how William would get out of some of the trouble that he found himself in. I’m ready to saddle up with William to wherever the trail takes him (and the author) next.
-Steve, Silver Screen Videos, 4-star Amazon review
For all who enjoy tales of the "wild West", this will surely become a favorite series. It is about a time when only the vilest men lacked in strong principles and when one's word was one's life. This is a great story, based on facts, to entertain YA and adults, as well. The characters are very believable and well-portrayed. The events are well described and the reader can easily visualize them. The story steadily flows in a smooth manner and action is "just around the next corner". I offer a Five Stars rating!
-LAWonder 10, Rockin' Book Reviews
-Gud Readers review, Goodreads
Holiday Gift Guide 2019
Book 1 in middle grade mystery series for all the young sleuths on your list!
Book 2 is great for boys and girls ages 8-12 who like ghost stories with a twist!
Fun picture book about friendship and inner strength for ages 2-6.
For boys who love animals and motorcycles! Or any kid struggling with today's challenges. Book 1 in series.
Book 2 in the series takes Benny on a Vision Quest and into the racing finals. For kids ages 8-12.
These animal spirit cards are for the nature lovers on your list. Native American wisdom for every day.
There’s something inherently classic about a story set in the Wild West. Guns slinging, spurs spinning, cowboy hats casting a shadow on the dusty ground. Maybe this is one of the reasons why Robin Elno’s Clown William series has been so successful.
The first book, Clown William, was the Silver Winner of the 2018 IPPYs & Winner of the Arizona Literary Award, as well as a finalist for the 13th Annual National Indie Excellence Awards in Western Fiction.
The second book, Clown William and the Lincoln County War was the winner of the 13th Annual National Indie Excellence Awards in Western Fiction, and the series, as a whole, was the Bronze Winner of the 2019 IPPYs Best Fiction Series.
William's latest ride – Clown William and the Wind of Vengeance – will be released December 1, 2019 and continues our hero's journey from clown to friend to hero.
Picking up where book two left off, Clown William and the Wind of Vengeance finds William still in New Mexico. In the book, he is obsessed with tracking down and finishing his war with the man he blames for his life turning out the way it has – Jesse Evans.
Robin Elno brings his experience as a retired army colonel and semiretired psychiatrist to this book series. He says he was also inspired by neurologist Oliver Sacks’s work about the unusual speed and accuracy often displayed by people with Tourette’s syndrome. The third installment in this series, Clown William and the Wind of Vengeance, is now available for pre-sale at both Barnes and Noble and Amazon.com. And, until then, here’s a little sneak peek . . .
A bullet splintered the wood window casing of the cabin where William waited to kill Jesse Evans. William ducked lower. Things had not gone as planned, though one of Jesse’s men lay dead on the snow-covered ground a few yards in front of the cabin. Jesse hid in the tree line fifty yards away, cracking away with his rifle at William.
“You’re a damn fool, William,” Jesse shouted and fired again. “I know you’re fast, but a six-gun against a rifle?”
“This d-d-day has been coming for three years.” William watched the trees, trying to spot Jesse’s position. “Hoot. Ever since you first put a gun in my hand.”
“Seems more like God’s act than mine,” Jesse bellowed. “He’s the one made you defective with your jerks and mumbles. It was me helped you discover the gift that came with that curse.”
“It is no gift.” William fired at the trees. “I hate being a gunfighter. But you and God made it so I have no other choice. I despise you both for it.”
“Your hatred addled your brain. You let yourself be caught under my gun like this.” A shot, the bullet digging another splinter from the cabin wall, punctuated the statement.
The muzzle flash marked a spot in the trees, creating a perfect target for the next time Jesse fired—provided the outlaw didn’t shift to a new spot. William goaded him into another shot. “Your men killed my friend. You drove away my girl, Emily. Sheek, poot. You ruined my chances for a real home in Lincoln.”
“Well, when it comes to killin’, your Regulator pals ain’t any better. How many of Brady’s men have they killed? And locked Sheriff Brady up in his own jail. This war ain’t personal. Hell, I offered you a job on my side.”
“This is personal. I am not riding with those murdering Regulators now. This is about me f-f-finding a place to settle down, in peace.”
“Why're you gunnin’ for me?”
“Because God is out of my reach.”
“And so am I.” A muzzle flash just where it had been before.
William snap fired. And waited.
The sun climbed the sky, and the branches of the trees shed their white sleeves. Ice crystals glistened in the receding snow banks. The air lay still and cold as the top of a frozen stream. The dead man he’d shot that morning sprawled in front of the cabin. The man’s horse stood in the open, its head down, nuzzling snow aside as it pulled at tufts of dry grass.
The waiting dragged on. Was there some way to draw Jesse out? With one eye on the tree line, William threw a side of bacon onto the griddle of the potbelly stove heating the rough-hewn cabin. A pot of coffee simmered beside it—a nice welcoming scent to torment a cold and hungry man. He hoped it would make Jesse act rashly. Come and get it, William thought, revolver ready in his hand.
The bacon crisped and the coffee boiled. Jesse did not take the bait.
William ate the bacon and drank the coffee.
There had been no more shots. All was quiet. Too quiet.
Enter the Influencer.
In recent years, influencers have become quite popular, especially in the world of social media. An influencer is someone who has built a following of people that trust and respect their opinions in an area of expertise. Some influencers specialize in fashion, others in food, others in family life, and still others in blogging – just to name a few areas.
Influencers exist, as you may have guessed by now, in the book world, too. And these influencers can be huge assets to you in marketing your book! But, understandably, it can be a daunting task when considering how to go about reaching out to them.
First and foremost, it’s important to look at this like you would any relationship. It should never be entirely one sided. Yes, you want them to do you a favor and promote your book. But don’t forget that, as with anything, these things work best with a symbiotic relationship.
When it comes time to finally reach out, there are a few things you should be certain you do. If you haven’t formally introduced yourself yet, start with that! Keep it brief and personable. Then, give a quick description of your book and why you feel like it connects with her or his area of expertise. When it comes to your ask for support, be clear and concise. Provide them with all resources they will need – obviously a copy of your book, any hashtags or social media handles you would like them to use, as well as any copy you would like them to use when promoting your book.
In other words, be sincere. Consider what you can do to help them, as well. If you have the time margin, focus on building a good relationship with the influencer before you ever reach out asking for anything. Simple things like promoting them on your own social media, writing about them in a blog, and sharing things they are working on all contribute to a positive relationship.
This, of course, is easiest to do when you find influencers that genuinely interest and inspire you. Consider who your target audience is, and go from there. For example, if young adults are your target audience, a simple Google search will let you know some influencers in that sphere. Take some time, look through their profiles on social medias, and find a few that you are intrigued by. Give them a follow and begin building the relationship!
When it comes to the specific ask for help, be clear with what you want them to do. Consider where their sphere of influence is, and go from there. Do they have a successful blog? Ask them to read and review your book on their blog. Do they have excellent engagement on social media posts? Ask them to post a message of support and a link to buy your book.
If you haven’t heard back from them within a week, follow up in a brief manner. Check that they received the material and let them know you would be happy to answer any questions they may have regarding the information.
Finally, continue to maintain relationships even after they promote your book and continue to follow their posts and offer to promote their content across your sites. You can both be beneficial to each other in the future and become mutually benficial allies in this new online world.
Images by Free-Photos from Pixabay
Goodreads is owned by Amazon and it's a true community of readers and librarians that take their reviews seriously! They are avid readers and writers and make it very easy to connect with others. As an author they offer amazing tools such as a Goodreads Author Profile where you can connect or create a blog, create a giveaway, and participate in a plethora of community groups tailored to various genres and interests.
One major way to use Goodreads well? Book giveaways.
But wait! First things first. It's critical that you spend some time creating a compelling Goodreads presence first. Goodreads makes it very easy to give and get reviews, update your author profile, create or link to an author blog, and connect with other readers and writers.
The more positive reviews you have, the more likely someone is to buy your book if they click on your ad. Spend the time necessary to establish this presence before spending the money necessary on advertising your book and you will be more likely see favorable results.
Goodreads giveaways have been shown to dramatically increase book sales, and they’re so simple! They come in two options – standard or premium. Read all the detail here and get the quick notes below!
A standard giveaway will cost you $119, no matter how many books you give away within it. Everyone who enters will add your book to their Want-to-Read list, all of your followers and anyone who already has your book on their Want-to-Read list receive a notification of a new giveaway, Goodreads emails the winner of your giveaway reminding them to rate and review your book, and your giveaway is featured in the Giveaways section of the website.
A premium giveaway will cost you $599. You get everything from the standard giveaway, as well as premium placement on the Giveaways page. Additionally, Goodreads will send a message (that you create) to the entrants who don’t win, which could increase your book sales and build relationships with readers.
For the giveaway, you select the span the giveaway runs and how many copies you want to give away. As the author, it’s your responsibility to get your book to the winner in a timely manner and to cover the cost of shipping. While it will cost you less to give away one book, you will get more reviews from readers if you give away more.
You’ll want to make your giveaway description as attention grabbing as possible. Is it an autographed copy? Have you won any awards for it? Why should readers want to sign up to receive a free copy of this? Remember that they can simply check your book listing on the Goodreads site to read the synopsis of your book, so don’t make the only description!
Pro tip: If you schedule the giveaways for a few days in the future, you won’t lose any run time to Goodreads’s approval process. Also, if you select a short span for the giveaway (think 2-3 days), your giveaway will appear on both the newly listed and the ending soon pages, meaning you will get double the exposure at the same time!
Unfortunately, Goodreads is retiring their self-serve ad feature as of next month. They will focus on giveaways and other advertising opportunities. If you already have a self-serve ad funded and created you can still edit and run it through next February. These ads run (used to anyway) on a cost-per-click model. You set the budget, and your account gets charged for each click until the budget runs out.
Many authors who have used this service say not to plan on immediate results from your ads. However, after time, the momentum usually builds, and the more exposure the book gets, the more interest there is in it.
Check out your author dashboard for whatever new advertising opportunities Goodreads will roll out next or to manage anything current you have going on until February of next year.
As an indie publisher and author, Amazon and Goodreads ads can be a great opportunity to promote titles and get visibility for books.
Amazon is currently the largest platform for purchasing eBooks and Goodreads currently garners 300 million pageviews and 45 million unique visitors a month.
Amazon Ads: Sponsored Product Ads vs. Lockscreen Ads
Now for a quick history lesson! It’s important to know that what is now known as Amazon Advertising used to be called Amazon Marketing Services, or AMS. AMS was rebranded to Amazon Advertising back in September 2018. With the rebranding, things have changed!
Before AMS was rebranded as Amazon Advertising, it offered two main types of ads – sponsored product ads and product display ads. Now that it’s been rebranded, it’s out with the old and in with the new… kind of. Instead of product display ads, Amazon Advertising offers lockscreen ads alongside its sponsored product ads.
So what’s the difference between a sponsored product ad and a lockscreen ad, then? In Amazon’s terms, product display ads “promote products to shoppers actively searching with related keywords or viewing similar products on Amazon,” and lockscreen ads are “based on shoppers’ interests and are shown when they ‘unlock’ their Kindle E-readers or Fire Tablets to begin reading or shopping for books.”
In other words, sponsored product ads will help when readers are actively searching for a new book to purchase and your book fits in with the keywords they are searching for (think “mystery”, “fantasy”, “romance”, “quirky,” etc.). Using keywords, sponsored product ads can be very useful! Lockscreen ads, meanwhile, are based on the readers’ interests and habits and not so much on what they are actively searching for in the moment. Both can be valuable, if used correctly!
These types of ads are both great because they cater to a very specific audience, and, when it comes to ads and the sales of a book – the more specific the audience, the better! It’s also important to note, however, that lockscreen ads are only for Kindles and Fire Tablets; therefore, your exposure and target audience will be much smaller and more limited with this option than it would be with a sponsored product ad.
Maybe you have noticed when you search for something on Amazon and your first several results have the “sponsored” label at the very top? Those are sponsored product ads! If you’re a Kindle or Fire Tablet user, chances are you’ve probably come across some lockscreen ads catered to your own interests and habits, too.
Would you be more likely to buy what comes up as a sponsored product or a lockscreen ad?
As we've shared in many past posts about author marketing, it's important to use a variety of tactics to generate awareness for your books. You can leverage givewaways and ads on Goodreads, reach out to bloggers and journalists for reviews and articles; run organic and paid social media campaigns; participate in talks and events; publish articles, opinion pieces, and become of guest blogger; get interviewed on podcasts; and even expand your author social media accounts by creating profiles for fictional characters from your books.
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