Fans of Jeffrey F. Meyer may be surprised to know that he was a member of the Franciscan Order and studied to be a priest for seven years. This important time in his life, combined with thirty-five years as a professor of Religious Studies, informs, inspires, and influences his latest novel, Crooked Lines. 

Crooked Lines follows Jeffrey's award-winning debut historical fiction novel, A Call to China, heralded by Kirkus Reviews as "An engrossing fictional exploration of family, culture, and what it means to belong in both China and America."

Set in the late 2020s, Jeffrey's latest visionary work of fiction asks the question: Can our hero and his strange band of friends find the courage to restore democracy to an America teetering dangerously on the precipice of authoritarian rule?

When asked about his motivation to write, Jeffrey notes, "Since I retired from UNC Charlotte in 2008, I have spent most of my time writing fiction, a first novel that I could never get right, then A Call to China, now Crooked Lines, and I’m working on another novel, now about half way through the first draft. I consider myself lucky to have this inner urge to write fiction¸ which I suppose was inborn, something in my heart and mind that can’t be fully explained."

And Crooked Lines is no ordinary literary journey. The reader will encounter action, humanity, humor, and serious issues, all wrapped into a framework based upon an abridged translation of the Chinese classic Journey to the West.  This pilgrimage story follows a famous Buddhist monk traveling from China to India in order to bring back to his native country all the sacred scriptures that were lacking in China. The monk seems unlikely to succeed.  

In Crooked Lines, Bishop Donovan is an ordinary man, neither brilliant nor possessed of heroic virtue. Set in a future where authoritarian governments have taken hold around the world and the planet heads toward a climate disaster, Bishop Donovan and two unlikely companions—an Asian monk and a former pro-football player—risk everything to share a way forward with the world. 

​Accepting the complexity of all human beings, Crooked Lines also deals with a number of important issues: authoritarian government, the threat of climate change, the intersection of religion and politics, the place of faith in a cynical world, women’s role in traditional religious institutions, and the meaning of success and failure as individuals and institutions strive to realize their ideals.

We chatted with the author about his new novel in advance of it's upcoming release. Crooked Lines is available September 18, 2020 in print and e-Book. 

What fact about yourself would surprise your fans?
Readers might be surprised to know that I was a member of the Franciscan Order, studying to be a priest, for seven years. I left the order about a year and a half before ordination, but my time in the Order was very important in my life.  I became aware that a number of my colleagues who also left the Order resented the time wasted and years lost. I did not.  I felt that I gained a lot by the experience, maybe the most important thing was learning how to live in a community. Another thing was learning of the importance of religion or spirituality in human life, a conviction I have never lost.  That conviction is obvious in Crooked Lines, as it is in all my writings, fictional and academic. 

Where do you find joy in life?
Exploration and travel.  Learning about nature, in the manner of Mary Oliver (for its spiritual meaning), and exploring and foreign lands and peoples.  I’ve spent, for example, about three years of my life in Asia, mostly China and Taiwan, amazed and intrigued at times at how different these cultures are from my own, and at other times marveling at how much alike all of us are, from the east or west,  as human beings.

Tell us something about Crooked Lines that's not in the summary.
The inspiration for Crooked Lines comes from an Asian source.  About three years ago I was reading an abridged translation of the Chinese classic Journey to the West, a sort of pilgrimage story in which a famous Buddhist monk goes from China to India in order to bring back to his native country all the sacred scriptures that were lacking in China. The monk seems unlikely to succeed.  He is often diffident, somewhat fussy about his own comfort. How will he be able to make the arduous and dangerous journey across the Silk Road to India?  He does it by finding three companions who will accompany and help him, the chief one being Monkey, probably the most popular character in all of Chinese fiction. The three are mischievous, sometimes badly behaved characters as well as “superheroes” so there is a strong element of fantasy in the novel.  My aim was to retell this story in a western setting, preserving the serious religious purpose while using elements of fantasy and humor. 

What books did you love growing up?
As a kid I remember riding my bicycle to the local library in Cincinnati, where I grew up, and checking out books regularly.  I read all the Wizard of Oz series, the Hardy Boys (young detectives) stories, and I recall going through an African period, reading stories about its fascinating animals and terrain. I can remember only one title, Treks Across the Veldt, though I read many. These were books written from the imperialist’s point of view, glorifying the big game hunters and explorers, with the actual people of Africa playing secondary roles as scouts and bearers. But early in my teen age years I began to read adult books that left a permanent mark on my mind, like Pearl Buck’s The Good Earth, about a Chinese farmer and his family. Another was J.D. Salinger’s Catcher in the Rye.  I was also deeply moved by the Anne Frank story. 

Why did you pick this particular subject matter to write about?
Besides my love for the original story of Journey to the West, I took up this novel as a way to touch on three issues that I consider crucial at this time in American history, and really, world history.  The first is the growth of authoritarian governments around the world and the corresponding weakening of democracy, which can be seen right now in the U.S., China, India, the UK, Poland, Hungary, Brazil and the Philippines. The second is climate change, and the third is the role of women in world religions—name me a single world religion where the patriarchal model does not dominate.

I hope these issues become more tangible as the reader encounters them in real social settings in the novel. 

A professor at the University of North Carolina at Charlotte for thirty-five years, Jeffrey F. Meyer taught Asian religions in the Religious Studies department, with a focus on Buddhism and Daoism. He is married with three grown children and currently living in Davidson, North Carolina.
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His first novel, A Call to China, is a Silver winner in the 30th Annual Benjamin Franklin Awards and a finalist in the 13th Annual National Indie Excellence Awards and the 2019 NextGen Indie Book Awards.

Follow the author on Goodreads.

Marsha G. Cook's debut novel, Whispers on the Wind, will transport YA fans into new realms of mystical magic. The author knows a little bit about new realms, too, and shares some insights into her world upon the launch of her book this month. 

Growing up in Philadelphia, Pennsylvania, a five-year-old Marsha was known to chat with her maternal grandmother, Nanny Angel. Marsha had plenty of opportunity to witness magical moments raising her own six adopted children. After a career as a YMCA director, Marsha followed her intuition and studied metaphysics and spirituality, leading to her current passion: teaching and co-directing an accredited school of metaphysics and meditation. 

These unique experiences inspired Marsha to write her first novel, geared towards helping  young people understand their special abilities and insight, and planting the seeds to help them see beyond our three dimensional world.

"Whispers is meant to take you on a journey of discovery," says the author. "As Meems learns there is more to our world than she ever thought, so may the reader discover what's outside the box in their life."

Interview with author Marsha G. Cook

What fact about you would surprise your fans?
At one time, back in high school, I performed in musical theater and was headed to NYC to sing and dance in an off Broadway show.

What makes you the happiest?
Seeing the light shine in another's eyes when the seed I've planted becomes a flower.​

What's your favorite scene in 'Whispers'?
I really enjoy the moments in Chapter 21 when Meems meets Emme. How often do people get to chat with a Ghostie?!

What inspired you to write about this particular subject matter?
My gifts as one who sees beyond the three dimensional world we live in began when I was a young child. ​I've dedicated most of my life to sharing these gifts with others, so that they too will enjoy the enormity and connections that surround us and know how connected to everything in the Universe they truly are and how powerful they may choose to be.

Marsha grew up in Philadelphia, Pennsylvania and at the age of five was known to chat with her maternal grandmother; often telling her mother that Nanny Angel was sitting in the corner and all ‘mom’ had to do was talk to her. After raising six adopted children, Marsha returned to the work force as a YMCA director.

Obtaining both a bachelors and master’s degree in holistic nutrition at the age of fifty, she then studied and became ordained as a non-denominational minister with a doctorate in metaphysics and spirituality. This led to a decade-long foray in teaching and co-directing an accredited school of metaphysics and meditation center known as The Nook (Kent Cook Institute). Marsha considers herself a ‘seed planter’, helping people to discover there is more to our world than meets the eye. 

Connect with the author on Facebook and Instagram @whispers_on_the_wind.

Available September 1

Whispers on the Wind
Mary Elizabeth Emily Mearcham, known to all in her life as Meems has a gift. She has several actually. She just doesn’t know it. Meems is a psychic. After a frightening experience as a toddler she closed herself off to her gifts. Her Grandmother, who is also quite clairsentient, knows it’s time for Meems to awaken her power. Drawing Meems into the journey of becoming all she is meant to be isn’t going to be easy. Will her fear override her potential? Will darkness stop her from accepting she is no normal girl? ​

Author Robin Elno's latest installment in the award-winning Clown William series enjoyed a successful virtual blog tour throughout February. IngramElliott Publishing partnered with Premier Virtual Author Book Tours for several stops at prominent book bloggers around the globe, including reviews, excerpts, and exclusive interviews with author Robin Elno. Thanks to our reviewers and fans everywhere for their tremendous support for Clown William and the Wind of Vengeance!

Enjoy the reviews below as well as two special author interviews hosted by International Book Promotion and Teddy Rose Book Reviews. 

The story is highly spectacular, with the author taking his time in matters of character development with his writing being so vivid and well researched. Elno paints a vivid landscape that transports the reader. For western fiction literature lovers, Clown Williams is an outstanding masterpiece which is not only worth your time but also deserves a place on your shelf. 
​​-Gud Readers review, Goodreads

Sometimes our greatest strengths can come from what we view as our greatest weaknesses. Robin Elno says this idea was a huge inspiration for him when he was writing the Clown William series, which is about a young man, William, who suffers from a physical ailment we now know as Tourette's Syndrome. After being kicked out of his house by his father in the first book of the series, a self-defense situation teaches him that he has astounding accuracy with a six-gun.

​The book series follows this unexpected hero through Colorado and New Mexico as he defends himself and those around him with this unexpected talent. And now, Elno has the third installment in the series ready for readers.
 
Picking up where book two left off, Clown William and the Wind of Vengeance finds William still in New Mexico. In the book, he is obsessed with tracking down and finishing his war with the man he blames for his life turning out the way it has – Jesse Evans. 

​As always, William is a target for many. He battles an inner conflict, as well, deciding to wait until Jesse is out of a compromising position before making his attempt on Jesse’s life. William is in a race against his own inner tornado . . . Will he beat it before it takes him out?

Robin Elno brings his experience as a retired army colonel and semiretired psychiatrist to this book series. He says he was also inspired by neurologist Oliver Sacks’s work about the unusual speed and accuracy often displayed by people with Tourette’s syndrome. The third installment in this series, Clown William and the Wind of Vengeance, is now available for pre-sale at both Barnes and Noble and Amazon.com. And, until then, here’s a little sneak peek . . .

As any author knows, your job is not finished when you finish writing your book. Marketing is key for sales of your book, and, as social media continues to evolve, there are continually more possibilities for how to do this.

Enter the Influencer.
​In recent years, influencers have become quite popular, especially in the world of social media. An influencer is someone who has built a following of people that trust and respect their opinions in an area of expertise. Some influencers specialize in fashion, others in food, others in family life, and still others in blogging – just to name a few areas.
 
Influencers exist, as you may have guessed by now, in the book world, too. And these influencers can be huge assets to you in marketing your book! But, understandably, it can be a daunting task when considering how to go about reaching out to them.
 
First and foremost, it’s important to look at this like you would any relationship. It should never be entirely one sided. Yes, you want them to do you a favor and promote your book. But don’t forget that, as with anything, these things work best with a symbiotic relationship.

When it comes to Goodreads, the possibilities as an author are endless. We've talked much in the past about Goodreads as an essential tool for your author platform. (Read a couple of our past blog posts on Goodreads and other social media strategies here).

Goodreads is owned by Amazon and it's a true community of readers and librarians that take their reviews seriously! They are avid readers and writers and make it very easy to connect with others. As an author they offer amazing tools such as a Goodreads Author Profile where you can connect or create a blog, create a giveaway, and participate in a plethora of community groups tailored to various genres and interests. 

One major way to use Goodreads well? Book giveaways.

But wait! First things first. It's critical that you spend some time creating a compelling Goodreads presence first. Goodreads makes it very easy to give and get reviews, update your author profile, create or link to an author blog, and connect with other readers and writers. 

The more positive reviews you have, the more likely someone is to buy your book if they click on your ad. Spend the time necessary to establish this presence before spending the money necessary on advertising your book and you will be more likely see favorable results.

Let's talk about Giveaways!
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Goodreads giveaways have been shown to dramatically increase book sales, and they’re so simple! They come in two options – standard or premium. Read all the detail here and get the quick notes below!

A standard giveaway will cost you $119, no matter how many books you give away within it. Everyone who enters will add your book to their Want-to-Read list, all of your followers and anyone who already has your book on their Want-to-Read list receive a notification of a new giveaway, Goodreads emails the winner of your giveaway reminding them to rate and review your book, and your giveaway is featured in the Giveaways section of the website.

A premium giveaway will cost you $599. You get everything from the standard giveaway, as well as premium placement on the Giveaways page. Additionally, Goodreads will send a message (that you create) to the entrants who don’t win, which could increase your book sales and build relationships with readers. 

For the giveaway, you select the span the giveaway runs and how many copies you want to give away. As the author, it’s your responsibility to get your book to the winner in a timely manner and to cover the cost of shipping. While it will cost you less to give away one book, you will get more reviews from readers if you give away more. 

You’ll want to make your giveaway description as attention grabbing as possible. Is it an autographed copy? Have you won any awards for it? Why should readers want to sign up to receive a free copy of this? Remember that they can simply check your book listing on the Goodreads site to read the synopsis of your book, so don’t make the only description!

Pro tip: If you schedule the giveaways for a few days in the future, you won’t lose any run time to Goodreads’s approval process. Also, if you select a short span for the giveaway (think 2-3 days), your giveaway will appear on both the newly listed and the ending soon pages, meaning you will get double the exposure at the same time!
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A note about self-serve ads on Goodreads


​Unfortunately, Goodreads is retiring their self-serve ad feature as of next month. They will focus on giveaways and other advertising opportunities. If you already have a self-serve ad funded and created you can still edit and run it through next February. These ads run (used to anyway) on a cost-per-click model. You set the budget, and your account gets charged for each click until the budget runs out.

Many authors who have used this service say not to plan on immediate results from your ads. However, after time, the momentum usually builds, and the more exposure the book gets, the more interest there is in it.

Check out your author dashboard for whatever new advertising opportunities Goodreads will roll out next or to manage anything current you have going on until February of next year. 

​This series will focus on Amazon and Goodreads ads and how they are used in helping promote books and helping readers find the next unique find for your library or beach bag!

As an indie publisher and author, Amazon and Goodreads ads can be a great opportunity to promote titles and get visibility for books.

​Amazon is currently the largest platform for purchasing  eBooks and Goodreads currently garners 300 million pageviews and 45 million unique visitors a month.
 
​Amazon Ads: Sponsored Product Ads vs. Lockscreen Ads
Now for a quick history lesson! It’s important to know that what is now known as Amazon Advertising used to be called Amazon Marketing Services, or AMS. AMS was rebranded to Amazon Advertising back in September 2018. With the rebranding, things have changed!
 
Before AMS was rebranded as Amazon Advertising, it offered two main types of ads – sponsored product ads and product display ads. Now that it’s been rebranded, it’s out with the old and in with the new… kind of. Instead of product display ads, Amazon Advertising offers lockscreen ads alongside its sponsored product ads.
 
So what’s the difference between a sponsored product ad and a lockscreen ad, then? In Amazon’s terms, product display ads “promote products to shoppers actively searching with related keywords or viewing similar products on Amazon,” and lockscreen ads are “based on shoppers’ interests and are shown when they ‘unlock’ their Kindle E-readers or Fire Tablets to begin reading or shopping for books.”
 
In other words, sponsored product ads will help when readers are actively searching for a new book to purchase and your book fits in with the keywords they are searching for (think “mystery”, “fantasy”, “romance”, “quirky,” etc.). Using keywords, sponsored product ads can be very useful! Lockscreen ads, meanwhile, are based on the readers’ interests and habits and not so much on what they are actively searching for in the moment. Both can be valuable, if used correctly!
 
These types of ads are both great because they cater to a very specific audience, and, when it comes to ads and the sales of a book – the more specific the audience, the better! It’s also important to note, however, that lockscreen ads are only for Kindles and Fire Tablets; therefore, your exposure and target audience will be much smaller and more limited with this option than it would be with a sponsored product ad.
 
Maybe you have noticed when you search for something on Amazon and your first several results have the “sponsored” label at the very top? Those are sponsored product ads! If you’re a Kindle or Fire Tablet user, chances are you’ve probably come across some lockscreen ads catered to your own interests and habits, too.
 
Would you be more likely to buy what comes up as a sponsored product or a lockscreen ad?