To help connect readers, curators, reviewers, and buyers with your book, select valuable keywords and phrases that best describe your book. This could be in your ISBN listing or Amazon product listing (you can work with your publisher to refine these), as well as any web pages you manage, descriptions and bios on social media sites, and the content in your blogs and author profiles on the web.
It's a good idea to keep a master list of strategic keywords and phrases you intend to leverage across platforms. Even if you are writing an article or participating in a media interview, plugging your meta data into these venues will help reinforce your brand and help readers find your book!
Work on your list until you have a list of 10-25 words and phrases you plan to leverage every time you mention yourself or your book. Put them in order of importance, with the top 10 being those you rely on and keep in your memory (or back pocket) to pull out anytime you are posting on social media, writing a blog, or interacting on Goodreads.
But most of all, just keep it simple, make sure it reflects the brand you're looking to create, and have fun with it!