We're reading lots of articles about the golden age of independent publishing and we love it. According to journalists and bloggers who follow publishing, the independent publisher can stay more connected to their unique community of readers, take more risks on uncommon content, and can pivot in the marketplace much quicker than larger publishers. According to a recent article on digitalbookworld.com, the market is showing growth and the "most exciting" sector in publishing is independent the world over. Smaller publishers can react more quickly to trends but stay focused on the bottom line - an important combination. The independent publisher is the natural reaction to media consolidation over the last few years. Indies give the authors a platform to be expressive and broaden their horizons. Even with the positive outlook, we believe the key lies with our authors. It's a dreamy concept, but we understand it's the authors and their words - on paper and in their own community and reader events - that make the golden era "golden." They are the voice of independent publishing when all is said and done. The most successful authors reach their readers by seeking real connections with readers. Whether through a half-hour a day of social media interaction, a local library book reading, or a writers group presentation, it's the authors who make the connections required to sell books and create lifelong relationships with readers. And at the end of the day, isn't that ... golden?
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