M.M. Cochran is one of IE's best selling authors with her debut YA novel, Between the Ocean and the Stars. Within weeks of her launch, the book reached #2 in YA fiction across IE's distribution network. In the blog post below, the author shares her tips and tricks to help set you up for success for a new book launch or a refresh of an existing title. Don't miss her secrets to success!
Special IE author guest blog post
By M.M Cochran
Introducing your novel to the world comes with a handful of tasks that only the author can complete. For example: promoting it on social media, to the press, and word of mouth. I’ve been a published author for only a few months, but I had over a year to prepare for my book launch. Today, let’s discuss the ins and outs of creating a social presence for your novel, written from the fingertips of someone who has very recently done so.
Build the hype
As soon as you find out you’re publishing your novel, spread the word. There are several steps to take to get the word out and give your book presence among your community, including these tactics:
"There’s no better way to sell a book than to first build a relationship with the reader." -M.M. Cochran
Social media: a whole different presence
The first thing I did when I signed my first publishing contract was share the news on social media. From there, I created excitement and started to build an audience who followed me along my journey, all the way to the moment I was holding my hardback in my hands. Moreover, my novel had an online presence––perhaps the most important there is. But how does this help a book launch? Let’s dive into this.
By creating an online social presence, the book becomes familiar with your followers, whether you have an audience or not. Prepping for the book launch on social media will unconsciously build an audience among followers; by seeing content related to your book release every few days, it will become expected and desired.
When my book was about to release, I did a few things that my publisher said helped my number of sales, which included:
My online presence grew from only hundreds of followers to almost 3,000 between the time I announced my book was under contract to the day of my launch. The experience was encouraging for a little author like myself, plus it impressed my publisher and sold more copies than I thought my homemade advertising could pull off.
What about online presence after the big launch?
Many authors have no problem spilling the hardest part about publishing, and to sum it all up, it’s marketing. Writers are writers, but they’re also content creators, master marketers, and multitaskers. All of this falls under the dreaded umbrella of selling your own book. While publishers have worldwide distribution and connections, in the end, they count on the author of their novel to sell that story better than anyone. I mean, who else is better to do the job?
With that being said, I want to share what I did to heighten my success after my book launch. After my book released, I did a few things on social media such as:
Staying consistent and enthusiastic about your novel brings attention to the story and the author. The more present the book is on social media, the more people will be enticed to read it.
When focusing on a book launch, don’t forget the little details like engaging with followers, responding to their feedback, and being overall active with them. There’s no better way to sell a book than to first build a relationship with the reader. In the end, make your book launch not only about your book but about everyone who is walking alongside you in your journey to publication, and at the end of the day, enjoy your moment in the spotlight!
Connect with the author on Instagram @m.m.cochran_writer